For those of us that vividly remember the 20th century, the shopping landscape sure is quite different. If the stores were out, you were just out of luck. Sure there was mail order, but that was slow, if you weren’t organized, that was not going to be
a viable option.
Getting towards the back half of the 90s things started to changed. The dot com bubble began to swell, and even after the burst, many companies like Amazon continued on. It was like using the mail order catalog, but so much easier. Better pictures, better description, options to read reviews and get questions answers quickly. Then you could place your order and Santa’s sack could land right on your doorstep, pre-wrapped for a few extra dollars even.
There is no arguing of the convenience. But what happens when the convenience fails? There’s been several years now that companies like Amazon broke the shipping grid. Packages delayed, and for all us last minute shoppers, the prime option was not going to provide salvation.
So what about the stores? There are still crowds, but finding items becomes hard. Stores are constantly “cutting inventory” to reduce cost. This seems incredibly wrong to me, since people leave without buying. The pricing is usually competitive, so this tells me they do not know their customers and do not know how to properly stock their stores.
This writer though still prefers the stores. I love doing my shopping on Christmas Eve. I find enjoyment in the crowds, the panic in the air, the pressure. I can get away with this as the family has been using StandardGift for the majority of the 21st century. I have a list of ideas for all. I can load the list at checkout to see if anyone has marked it off as purchased, keeping it a coordinate effort and cutting down on the duplicates. Take the empowerment and give yourself the edge this Black Friday and Christmas Eve